Monthly Archives: March 2013

Semiotic Analysis of a Print Advertisement

For this exercise in semiotic analysis I have chosen the following print advertisement for Ray Ban sun and optical glasses. It is one in a series based on the injunction ‘Never Hide’, featuring scenes from different decades in the 20th … Continue reading

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Media Discourse and Analysis: Week 7

In class today we watched a film, Wag the Dog, starring Robert De Niro, Dustin Hoffman and Anne Heche. The film, released in 1998, is a satire on media manipulation by people in high places and, as satire, contains some … Continue reading

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Media Discourse and Analysis: Week 6

This week our topic for discussion (if one person typing away at a keyboard passes for such) is semiotics, also known as semiology. Semiotics is basically a study of signs but it can be applied to a range of human … Continue reading

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Media Discourse and Analysis: Week 5

In his socio-linguistic analysis of media language, Allan Bell (1991, The Language of News Media), in examining the Production of News Language, notes that ‘News is seldom a solo performance. News media offer the classic case of language produced by … Continue reading

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